Anti Ageing Treatments in India

“Look young” is the new mantra around every corner in Indian beauty industry. The desire to remain youthful is nothing new but the recent demand for anti-ageing treatments lies in the belief that rejuvenation is possible. More and more people in the older age group want to look attractive and youthful too. While Revlon has come to India with its international range of products endorsed by Hollywood celebrities, India is establishing its grounds more on age-old Ayurveda driven treatments, though many cosmetic and non-invasive anti ageing treatments are available too.

Under cosmetic treatments, Botox and fillers are lunchtime treatments these days with immediate visual effect, clearing off fine lines and tightening of the skin. Apart from regular facials and face firming treatments, what is really catching up is an international treatment called DHEA/Age, functioning on skin collagen building, muscles and hydration. However, the latest anti ageing treatment is Peel and Lift, a programme targeting fine lines.

1. Peel and Lift, VLCC: The treatment works in 3 steps as, exfoliation of skin with polymeric emulsion, firming of skin by increased production of collagen through MCA and nourishment and renewal of skin with vitamins and caviar. This treatment reduces wrinkles and revitalizes the skin with its exfoliation and lifting action. 3 sessions are recommended to get visible results and need to be undertaken once in every 2 weeks.
2. Micro current Facelift, Berkowits: This therapy is among the most asked anti ageing treatments in the aesthetic field for muscle toning, pigmentation and rejuvenation. Micro current triggers body’s natural bio-chemical healing process thus aiding in metabolism, tissue repair and circulation of blood and lymph. When applied on origin and insertion of facial muscles it tones and tightens them, generating the desired younger looks.
3. Collagen Facials, Berkowits: The collagen facial is all time favorite anti-aging treatment used to pamper the skin with moisture, one of the primitive ways to prevent your skin from aging prematurely. This technique makes use of the skin-beautifying techniques of the Classic European Facial, including deep cleansing and extractions. Once the impurities are wiped off, a thick layer of rich collagen moisture cream is applied. Then a special collagen-fiber mask is allowed to penetrate the inner layers of the skin, and deliver the collagen to the basal levels of your dermis. The exquisite result of this collagen treatment has had many clients rushing for it.
4. Anti Ageing - Rasayna Chikitsa, Kalarikovilakom, Kerala: This anti ageing treatment aims at keeping the enzymes in the tissue cells in their normal functioning condition. This prevents the process of ageing with an added advantage of increased immunity against diseases. In this anti aging programme, the first 2 weeks are reserved for a cleansing treatment to eliminate the toxins. Then the rejuvenation treatments are subjected through use of Ayurvedic herbs and diet. This anti ageing treatment arrests the degeneration of the body cells, imparting naturally youthful looks.

Pollution, make-up and other factors are hauling people in ascending numbers towards anti-ageing treatments in India. Stressed lifestyle is another factor adding fuel to the Indian beauty industry. There has been a 60-70 per cent increase in the number of people going in for anti-ageing treatments over the past three-four years.